Personas
Personas have become an optional part of the UX workflow, but should be considered as a valuable step. It helps your team nail down the exact audience you’re targeting, and lays out clearly the pain points and goals.
Hubspot
Create a buyer persona that your entire company can use to market, sell, and serve better
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UXPressia
Personas online tool. Design with humans in mind and get customer loyalty in return
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Userforge
Create effective user personas, together
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Smaply
Create, share and present your customer journey maps, personas and stakeholder maps
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Great books for
Personas
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UX Strategy
Jaime Levy
This hands-on [book] introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
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The User Is Always Right
Mulder & Yaar
This book takes you through each step of persona creation, including new ways to apply quantitative research to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic.
Open on Amazon