Personas have become an optional part of the UX workflow, but should be considered as a valuable step. It helps your team nail down the exact audience you’re targeting, and lays out clearly the pain points and goals.
This blog post has been written to discover the pitfalls of user personas and how to avoid them. We are also writing about how we create them to provide you some tips along the way.
Create a buyer persona that your entire company can use to market, sell, and serve better
Personas online tool. Design with humans in mind and get customer loyalty in return
Create effective user personas, together
Create, share and present your customer journey maps, personas and stakeholder maps
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This hands-on [book] introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Open on Amazon
This book takes you through each step of persona creation, including new ways to apply quantitative research to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic.Open on Amazon