Who will be using your product? Understanding the needs of both your stakeholders and the end user is critical. Be explicit and be sure to really understand your target audience. After all, if they’re not happy, no one is happy!
The second in our four part series focuses on your Target Audience. Because you can’t create a good user experience if you don’t know who your users are!
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This hands-on [book] introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.Open on Amazon
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons.Open on Amazon