If you have data from an existing product, use it to find insights into how your users act with your product.
Data can help design teams to create sites that are not only beautiful but functional and which trigger a clear response from the user, such as pushing the intended buttons leading to a purchase or filling in their e-mail address.
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Combine two typically separate sources of data―behavioral quantitative data and usability testing qualitative data―into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI.Open on Amazon
This book shows you how to make UX design decisions based on data—not hunches.Open on Amazon