Data Analysis
If you have data from an existing product, use it to find insights into how your users act with your product.
Data Driven UX: It's More Than An Art
Madest Studio
Let’s dive into some reasons why being data-driven will fundamentally improve your design sense and help you make more educated choices that can help stakeholders see the value of your work.
How Can Data Science Improve UX Design?
UX Planet
Data can help design teams to create sites that are not only beautiful but functional and which trigger a clear response from the user, such as pushing the intended buttons leading to a purchase or filling in their e-mail address.
Great books for
Data Analysis
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UX Optimization
W. Craig Tomlin
Combine two typically separate sources of data―behavioral quantitative data and usability testing qualitative data―into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI.
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Improving the User Experience through Practical Data Analytics
Mike Fritz & Paul D. Berger
This book shows you how to make UX design decisions based on data—not hunches.
Open on Amazon