competitive analysis icondata analysis iconinterviews iconinitial a b testing iconobservational studies iconforms and surveys icon
Competitive AnalysisData AnalysisInterviewsInitial A/B TestingObservational StudiesForms & Surveys

Great books for
Data Analysis

*Books bought through these links help sustain this website. Thank you for your support!

UX Optimization

W. Craig Tomlin

Combine two typically separate sources of data―behavioral quantitative data and usability testing qualitative data―into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI.

Open on Amazon

Improving the User Experience through Practical Data Analytics

Mike Fritz & Paul D. Berger

This book shows you how to make UX design decisions based on data—not hunches.

Open on Amazon