Whether testing an old design vs. the new, or multiple iterations of a design, A/B Testing is a well regarded method.
A/B testing is the practice of showing 2 variants of the same webpage to different segments of website visitors at the same time and comparing which variation drives more conversions.
We use A/B testing as a tool to unlock information needed to improve conversion, deepen engagement, and maximize the positive experiences of our users.
Lets you measure advertising ROI as well as track your Flash, video, and social networking sites and applications.
Empowers marketing and product teams to test, learn and deploy winning digital experiences, every time.
Real insight to the user experience with advanced targeting, dynamic insight reporting, and more.
Make your website better. Instantly.
Build Future-Proof Customer Experiences
Record everything visitors do on your website
or in your mobile app
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This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts.Open on Amazon