Initial A/B Testing
Whether testing an old design vs. the new, or multiple iterations of a design, A/B Testing is a well regarded method.
The Complete Guide to A/B Testing
VWO
A/B testing is the practice of showing 2 variants of the same webpage to different segments of website visitors at the same time and comparing which variation drives more conversions.
Designing Successful A/B Tests
Shopify UX
We use A/B testing as a tool to unlock information needed to improve conversion, deepen engagement, and maximize the positive experiences of our users.
Google Analytics
Lets you measure advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Optimizely
Empowers marketing and product teams to test, learn and deploy winning digital experiences, every time.
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Qualaroo
Real insight to the user experience with advanced targeting, dynamic insight reporting, and more.
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Crazy Egg
Make your website better. Instantly.
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Usabilla
Build Future-Proof Customer Experiences
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Smartlook
Record everything visitors do on your website
or in your mobile app
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Great books on
Initial A/B Testing
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Designing with Data
King, Churchill, Tan
This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts.
Open on Amazon